Connecting and Linking You With Friends, Family, and Interests on Instagram

Oct. 24, 2020

Connecting and Linking You With Friends, Family, and Interests on Instagram

Connecting and Linking You With Friends, Family, and Interests on Instagram

Like many Instagram users, I have specific interests such as fashion, urban photography, and desserts. However, the people I follow (mostly friends) don’t always post content within these categories. Social norms dictate that I should like my friends’ posts so I like them because it’s my friends’ not always. After all, I like the content.

Instagram Explore allows users to discover new photos and videos. However, many users are not satisfied with the content Instagram curates and thus do not interact with them.

People are stuck in a bubble where the content on their feed and explore are catered to the people they follow, not their interests.

People come to Instagram to be with their close friends. They stay to be inspired by art, fashion, sports, and entertainment — as well as the people behind those crafts. Enabling expression and fostering those connections are at the heart of Instagram, and today we’re announcing new ways to strengthen those connections with the people and things you love.



With more than 500M daily actives, Instagram Stories continues to grow as a home for expression and interaction between people and their passions. We’re excited to extend the connection and creativity we see on Stories in new ways:


Donation Sticker

Starting today in the US, you can raise money for a nonprofit you care about directly through Instagram Stories. You can now use the donation sticker to create a nonprofit fundraiser and mobilize your community around a cause you care about.

To use this new feature, open the camera, take or upload a photo, tap the sticker icon, and select the donation sticker from the tray. Choose a nonprofit to support and customize your fundraiser using creative tools. Once it’s life, swipe up on your story to view the total amount raised. 100% of the money you raise on Instagram goes to the nonprofit you are supporting.

From helping more women of color learn to code to supporting teen mental health, you can build excitement and awareness with your friends around important causes that impact your community. We’re working hard to bring the donation sticker to more of our global community in the future. To learn more, check out the Instagram Help Center here.


New Camera & Create Mode

The connection goes beyond sharing a photo or video — it’s also about sharing what you’re doing, thinking, or feeling with the people who matter to you.

In the coming weeks, we’ll introduce a new camera design including Create Mode, which gives you an easy way to share without a photo or video. This new camera will make it simpler to use popular creative tools like effects and interactive stickers, so you can express yourself more freely.

The new camera and Create Mode will be rolling out globally soon.


Shopping from Creators

Starting next week, you can shop inspiring looks from the creators you love without leaving Instagram. Instead of taking a screenshot or asking for product details in comments or Direct, you can simply tap to see exactly what your favorite creators are wearing and buy it on the spot.

From public figures and artists to entrepreneurs and publishers, creators are a cornerstone of the interested community on Instagram. They give you that spark of inspiration for a new skincare routine or that perfect denim jacket. And unlike seeing a jacket on a rack, it’s easier to relate when you see how it fits and moves on someone you admire.

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